Bee Aspinal LFW

In celebration of London Fashion Week we ran a giveaway competition, to create extra hype around Aspinal’s spring themed show. A street team popped up at different locations in central London with a ‘lucky dip’ giveaway. The majority of prizes were Aspinal branded packets of wildflower seeds; however, some of these contained a ‘Golden Ticket,’ meaning the lucky entrant won a high-value Aspinal prize. This giveaway was promoted across the brand’s social channels, with the brand attracting crowds from the different pop up locations.

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As a result of this competition, Aspinal's social media mentions using the brand's LFW hashtag, #BeeAspinal, skyrocketed by 600%. The campaign helped new audiences learn about Aspinal and engage with the brand, facilitating the brand’s push to become an online force.