Rebrand: Showcase Beauty
Beauty platform Showcase Beauty, formerly MyShowcase, had a complete rebrand to appeal to a modern audience. With the retailer already stocking plentiful vegan, organic and plant-based brands – it was time to start talking about it. The brand took a step further to look after the planet, and switched to shipping goods in only recyclable packaging. These steps shaped matters that the brand and internal team cared about and we needed this to be reflected externally.
We introduced the brand to a revitalised and finely tuned brand story, new tone of voice, proposition, positioning, colour palette, font and logo. This refresh has given the brand a clean, modern look, with communications being more focussed on the environmentally and ethically conscious stance that Showcase Beauty has nurtured.
The brand is now collaborating with influencers to help reach shoppers and enable consumers to purchase products via third party channels. Over 60 influencers have signed up to endorse Showcase Beauty products through blogging and content sharing on their social media channels.